Frank Rich:

Very little has been written about the White House Iraq Group, or WHIG. Its inception in August 2002, seven months before the invasion of Iraq, was never announced. Only much later would a newspaper article or two mention it in passing, reporting that it had been set up by Andrew Card, the White House chief of staff. Its eight members included Mr. Rove, Mr. Libby, Condoleezza Rice and the spinmeisters Karen Hughes and Mary Matalin. Its mission: to market a war in Iraq.

Of course, the official Bush history would have us believe that in August 2002 no decision had yet been made on that war. Dates bracketing the formation of WHIG tell us otherwise. On July 23, 2002 – a week or two before WHIG first convened in earnest – a British official told his peers, as recorded in the now famous Downing Street memo, that the Bush administration was ensuring that “the intelligence and facts” about Iraq’s W.M.D.’s “were being fixed around the policy” of going to war. And on Sept. 6, 2002 – just a few weeks after WHIG first convened – Mr. Card alluded to his group’s existence by telling Elisabeth Bumiller of The New York Times that there was a plan afoot to sell a war against Saddam Hussein: “From a marketing point of view, you don’t introduce new products in August.”

The official introduction of that product began just two days later. On the Sunday talk shows of Sept. 8, Ms. Rice warned that “we don’t want the smoking gun to be a mushroom cloud,” and Mr. Cheney, who had already started the nuclear doomsday drumbeat in three August speeches, described Saddam as “actively and aggressively seeking to acquire nuclear weapons.” The vice president cited as evidence a front-page article, later debunked, about supposedly nefarious aluminum tubes co-written by Judy Miller in that morning’s Times. The national security journalist James Bamford, in “A Pretext for War,” writes that the article was all too perfectly timed to facilitate “exactly the sort of propaganda coup that the White House Iraq Group had been set up to stage-manage.”