Republican consultant Ed Rollins notices similarities in Hillary Clinton’s unsuccessful run against Barack Obama, and John McCain’s lurching strategies.

Clinton’s campaign had several different groups setting and implementing strategy. They include the first campaign team led by pollster Mark Penn, her loyalists from the White House days led by eventual campaign manager Maggie Williams and campaign chairman Terry McAuliffe, and a rump group led by her husband. Prior to this year and his efforts on his wife’s behalf, President Clinton was viewed as one of the best political strategists around.

All that brain power couldn’t come together and agree on a consistent strategy to beat a young inexperienced outsider. There will be second guessing and finger pointing for years to come.

Rollins then lists the dizzying succession of McCain advisors.

In the end, it’s not relevant who holds what title in the McCain operation, because it is not being run by campaign professionals, but by the Washington lobbying class.

And no one seems to be in charge, least of all the candidate. The end result is a campaign suffering from “schizophrenia.”

John McCain is saying one thing on the stump, his running mate another. But the worst sin is that his advertising campaign is incoherent and putting out multiple and inconsistent messages.

It’s probably too late for McCain at this point, Rollins says, but he offers a plan anyway.

All I can advise is “Engage us, John!” You are an honorable man who has dedicated your life to serving this country. Quit the name calling and make the last weeks about leadership and solutions.

Accept Obama’s challenge issued last week: “The American people aren’t looking for someone who can divide this country. They’re looking for somebody who will lead this country.”

But if Obama is right about pretty much everything, and has run a sure and steady campaign, you have to ask, “Why do we need McCain to change?” We know enough now to make our decision. It’s Obama, Obama, Obama.