Fox News is indisputably the most popular cable news channel. And yet in 13 years, Fox has never broken a story. That’s okay, because it is not in the news business. It is in the news-shaping business. Its programming is an admixture of right-wing propaganda and fear-porn for feeble-minded paranoiacs, served up by spokesmodels who have no clue what they are reading.
And, yes, it sells like hotcakes.
A new poll from DailyKos/Research 2000 finds that while almost all normal Americans see through this ruse, Fox depends almost exclusively on middle-aged and older Southern Republicans for its success.
Here’s Kos’ analysis:
Republicans watch Fox News and nothing else, Democrats split between MSNBC and CNN, and Independents watch nothing. MSNBC, in particular, depends on Democrats for the vast majority of its audience. One would think they’d realize this and get rid of Joe Scarborough to boost its morning ratings.
The South, unlike the rest of the country, appears to have their TV dials stuck on “FOX NEWS”. Except for the youth, that is. 82 percent of 18-29-year-old respondents never watched FNC.
When asked to rate the trustworthiness of the channels, Fox was called trustworthy by just 35 percent and untrustworthy by 41 percent. Among Southerners, 46 percent found Fox to be reliable, while only 25 percent did not. In the Northeast, 27 percent found Fox to be credible, while 55 percent did not. In the Midwest, the finding was 33 percent reliable, 46 percent unreliable; and in the West it was 33 percent vs 43 percent.
As Kos put it, “Republicans (and the South) obviously think [Fox is] the word of god, while Democrats think it’s shit.” (As if more evidence of the effectiveness of Fox’ brainwashing were needed, only 6 percent of Republicans found MSNBC to be credible.)
Relatedly, yesterday Wal-Mart and seven other companies joined the advertising boycott of Fox News’ Glenn Beck, in response to Beck’s assertion on Fox’ air on July 28 that Pres. Obama is a racist who, despite the fact the president’s mother was white and he was raised by his white grandparents, has a “deep-seated hatred of white people or the white culture.”
Advertisers joining Wal-Mart in the ban included GMAC Financial Services, Best Buy, CVS and Travelocity. The total number of corporations in the boycott is now around 20, and includes Geico, ConAgra, RadioShack, Men’s Wearhouse, State Farm, Sargento and Procter & Gamble.
At a real news organization Beck would be held accountable for his comments. Not surprisingly, Fox management has been silent on the controversy, which, of course, makes them complicit.