The Trump ‘Political Calculus’ Explained

There is no more naked celebrity in America than Donald Trump. He doesn’t do subtlety. He doesn’t do ‘thought.’ To say he has a political calculus is a wild overstatement. His strategy amounts to no more than junior high school algebra. The equation is: Trump + infantile public statement x infinite repetitions on TV and Twitter = maximum publicity for flailing Trump products and insatiable Trump ego.

— Frank Rich, commenting on what he calls “Mitt’s Bleach-Bottle Bimbo” in New York magazine.

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