Showing the kind of right-on-top-of-it leadership style we expect from someone born in the end zone who thinks himself an MVP, Mitt Romney is finally looking for a better copywriter, according to Buzzfeed’s Andrew Kaczynski.
That was followed up with an offer of “offical gear” on a Facebook link to the Romney campaign store. And finally, again on Facebook, supporters were offered a “sneak-peak” of an upcoming video spot. While the first two mistakes were typos, the third seems to be confusion over usage and grammar. First of all, “sneak-peak” is not a compound modifier, so there is no need for that hyphen. And second, of course, a peak is a high place while a peek is a glimpse.
The ad for a new writer shows how badly the Romney team needs one, since in the first line it turns the word, “concept” from a noun into a verb. Maybe the new guy or gal’s first act could be to address that.
With Romney himself a walking gaffe, it seems unlikely that doing a better job in print will save the candidate from future embarrassment. The man can’t seem to go a week without saying something stupid (“I love to fire people,” “I’m not concerned about the very poor,” I don’t follow racing but “I have some great friends who are NASCAR team owners,” “I’m also unemployed,” and many more) so why should the people around him be any better prepared?
Please lord, don’t let this idiot be elected as my president.