We Republicans cherish the free market. So now might be the right time to start listening to it. Our party has lost the popular vote in five of the past six presidential elections… It’s time for the GOP to face the hard truth, no matter how painful. The Republican brand is dying, many of our strategists are incompetent, and we still design campaigns to prevail in the America of 25 years ago…. Identifying the problem is easy. The Republican challenge is not about better voter-turnout software; it is about policy. We repel Latinos, the fastest-growing voter group in the country, with our nativist opposition to immigration reform that offers a path to citizenship. We repel younger voters, who are much more secular than their parents, with our opposition to same-sex marriage and our scolding tone on social issues. And we have lost much of our once solid connection to the middle class on kitchen-table economic issues.
— Mike Murphy, writing in TIME’s “Swampland” blog.