Rush’s Boss to Limbaugh: Don’t Let the Door Hit You

Rush Limbaugh’s big fat feelings might be hurt, and he is considering leaving the distributor of his show over it. Cumulus Media, which contracts with Limbaugh, is blaming reduced company revenues on last year’s boycott of advertisers on Rush’s show. The boycott was called after Limbaugh labled a “slut” the lone female who provided testimony to a Congressional committee examining insurance company coverage of birth control.

Although several dozen advertisers either permanently left the show or suspended their ads until the dust settled, Rush at the time described the situation this way.

“That’s like losing a couple of French fries in the container when it’s delivered to you at the drive-through,” Limbaugh said. “You don’t even notice it.”

But to Cumulus CEO Lew Dickey, the advertiser stampede must have been more like more being shorted the fries AND the burger, being left with the ketchup packets and the soft drink.

In an August 2012 earnings call, Dickey said Cumulus’s top three stations had lost $5.5 million, in part because of the boycott. In a March 2013 earnings call, Dickey said the company’s talk radio side had “been challenged… due to some of the issues that happened a year ago.”

Rush could actually be right that Cumulus Media’s losses aren’t all his fault. In addition to his show, the company carries The Mike Huckabee Show and The Huckabee Report, Focus on the Family “Commentary,” and The Savage Nation. I don’t know about you but I sure wouldn’t want to advertise on any of those shows.

One Response »

  1. j May 7, 2013 @ 4:19 pm

    I hope advertisers continue to leave them, we could do without
    Huckabee and the rest.

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