Fact-Checking Trump Doesn’t Work

“If reporters dedicate time and energy to investigating whether known lies might be true, they will continue to cede control of the news cycle to Trump. … It’s a numbers game. The more he can get his key terms and images repeated in the media?—?even as ‘fact checks’?—?the more he wins. That’s just how our brains work. The more we hear about something, the more it sticks. Even if it’s not true.”

George Lakoff

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