Schultz Viewed More Unfavorably than Other Candidates


A new Change Research (D) survey finds former Starbucks CEO Howard Schultz is less known to the electorate than other declared and potential presidential candidates with 56% having never heard of him or don’t have an opinion. Among those who have an opinion, just 4% view him favorably compared to 40% unfavorably?—?a 10:1 unfavorable to favorable ratio, far higher than any other candidate tested. Schultz is viewed unfavorably by Democrats (50% unfavorable? to ?4% favorable), Republicans (43% unfavorable? to ?4% favorable), and Independents (31% unfavorable? to 4% favorable).

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