Tag Archives: advertising

Enumerati

Why Trump Doesn’t Need to Spend Money on TV Ads

$1 million

Amount Optimus calculates the air time for Donald Trump’s Monday press conference received from cable news networks was worth in paid media.

Poetic Justice

‘Bar’ Protects Cub

Jeb Bush’s low-energy campaign’s in a slump,
So he created a commercial to give it a jump.
But though he’s losing to the bully,
Jeb’s keeping his hands unsullied,
By letting his mom take on mean old Donald Trump.

Enumerati

Rubio Cuts Ad Spending in Iowa

$860,000

Amount by which Marco Rubio’s campaign has quietly scaled back its ad buys in Iowa, even though he had long planned an ambitious Iowa advertising assault in the weeks leading up to the caucuses, Politico reports.

News & Comment

Trump Again Triggers the Instinct to Destroy Stuff

There’s something about Donald Trump that makes people want to beat things, and this ad from a Van Nuys, Calif. Nissan dealer is proof. The ad, which has been condemned by Nissan corporate, shows a sales manager nicknamed, “The Ladies’ Man” beating a pinata of a man in a suit with a generous topping of blonde hair.

After store managers hit the piñata, Van Nuys General Sales Manager Martin Cuevas declares, “Aqui en Van Nuys Nissan, los Latinos mandan.” (Translation: “Here at Van Nuys Nissan, Latinos rule.”)

Nissan quickly condemned the ad.

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News & Comment

Wall Street Vs. Madison Avenue: We Lose

adweekWhen the #OccupyWallStreet protestors get tired of the financial district, they can always hoof it over to Madison Avenue, where in one of life’s little ironies, Advertising Week is kicking off.

Even as runaway greed is lambasted on Wall Street, festering consumerism is encouraged at the eighth annual seminar/festival/networking event for more than 70,000 advertising professionals and major clients.

As in every past year, multiculturalism in advertising will be applauded yet rarely utilized. One workshop entitled, “Where Are All the Black People?” shows that at ad agencies, things haven’t changed very much since the days of Mad Men. The biggest difference, of course, is that the early Madison Avenue types didn’t have to sit through endless discussion groups about social media “solutions.”

Divorcing ourselves from Wall Street and disconnecting from our mobile devices is in the category called, “Putting the Toothpaste Back in the Tube.”

As the #OccupyWallStreet folks choke on tear gas and wave signs about bailouts and being in the 99 percent, ad industry types, who facilitate the consumer desire that lines Wall Street pockets, will be entertained by Andrea Mitchell and Brian Williams of NBC News, along with Steve Harvey, Jennifer Hudson, Sarah Jessica Parker, and Justin Timberlake.

The futility of the entire situation might have been unwittingly captured in this tweet from @KYColChad:

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Enumerati

Another Great Reason to Get Rid of Your TV

$3 billion

Amount projected to be spent on election ads in 2012, with $2.3 billion going for television spots. The figure represents a 9% to 18% jump over 2010.

Verbatim

Verbatim

They say it is easier to get people to dislike a politician than to like him or her, but I wonder if automobile makers spent all their time accusing each other of making lousy and dangerous cars, whether anybody would buy one at all. Which maybe is one reason more people don’t vote.

–St. Petersburg Times columnist Howard Troxler, commenting on advertising for the midterm election.